01

What the project shows.

The photograph from the Heymonitor archive shows a digital totem in Dâmbovița Mall’s shopping gallery. It is an example of a digital presence in a space used daily by visitors, where equipment, placement and content need to be considered together.

02

What matters in this type of integration.

In a shopping centre, we discuss visibility, circulation, power, connectivity and access for operation. These are the questions we start with in a digital signage project. The solution and responsibilities are defined with the location’s technical and management teams.

03

Beyond installation.

A screen network needs appropriate content and a clear operating workflow. For new projects, we agree how materials are prepared, who publishes them and what maintenance services are required. The plan is adapted to the location and organisation.