Content for a physical setting.
A vertical totem has different viewing conditions from an LED display or a food court screen. We consider format, distance, exposure time and context. We adapt the creative idea to work where it meets its audience.
From brand assets to network formats.
We work with brand assets, your team and your agency on creative development and adaptation. We define resolutions, orientations, export requirements and checks before publishing. A network with different display types needs a coherent set of versions.
A workflow for the marketing team.
We agree who supplies materials, who approves them and how changes are communicated. Scheduling and publishing responsibilities are defined around the system and your organisation’s processes. Content management can form part of the agreed collaboration.
Creativity and technology in the same team.
Heymonitor is part of Colorbitor, with a background in advertising, production and interactive experiences. This helps marketing and technical teams work towards the same outcome: a message that works in the real conditions of the installation.