What is it

Digital Out Of Home Advertising is WHERE-YOU-ARE Media

Also known as DOOH - or digital out of home, It's out there, where your consumer is... shopping, traveling, commuting... in airports, gas stations, train stations.
DOOH is ascending to the world’s second fastest-growing ad medium as it quickly becomes a vital component of the transitioning media ecosystem.

1. Hardware

If we know who is looking at our screens, we are able to adapt our content to the
audience. In addition, our tool generates reports with specific data about the audience.

Ultra HD displays

Glance detect technology

Outdoor displays

interactive/reactive displays

Geo-aware displays

High impact locations

2. Content

If we know who is looking at our screens, we are able to adapt our content to the
audience. In addition, our tool generates reports with specific data about the audience.

infotainment

We create and manage high quality content dedicated to each location, destination & client base.

Custom Content

We create bespoke content created for the venue or client base

Advertising

Free of charge template based ad creation or conversion

3. Smart Network

If we know who is looking at our screens, we are able to adapt our content to the
audience. In addition, our tool generates reports with specific data about the audience.

Geolocation

enables mooving screens to play area aware content ex: next trainstation or touristic attractions nearby

Face detection

enables spectacular possibilities such as feeding a glasses commercial to somebody wearing glasses and watching the screen No images saved, real time processing, detect not recognise

Web-feed

Temperature, traffic, special promos ex: ice cream ads on very hot days

Where is it?

Digital out-of-home advertising is unique because it intercepts active consumers with
highly targeted messages as they move through their day.

shopping centers

malls, supermarkets, retail chains & other glance media places

transport systems

buses, trains, taxis, planes

OOH

citylights, bus shelters, roadside ads, trainstations

professional

offices, medical & other small to medium offices

Why HeyTV?

benefits

true analytics

instant, precise, true analytics multiple, effective measurement systems

targeting

precise targeting thanks to sensors and efficient & exhaustive targeting based on good network locations

CPM

True Cost per Minute assesment adaptable and precise media planning and buying

creative

Impressive possibilities

How We Work

types of collaboration

Location Managers

By making the space more appealing Digital Signage is a great way
to grab consumer attention and reduce perceived waiting time.

we rent

We rent the location space for a fee and manage all operations

crosspromo

Give us a space for a display and we’ll crosspromo your AD in different non competing locations found in HeyTV network

custom content

Service based. We rent the hardware and provide content management for info & ads

Media Buyers

High impact locations
Always “above the fold”
High completion rates
No add-block
No skip
No fake clicks
One ad-play can have multiple impressions
Programmatic