What is it
Digital Out Of Home Advertising is WHERE-YOU-ARE Media
Also known as DOOH - or digital out of home, It's out there, where your consumer is... shopping, traveling, commuting... in airports, gas stations, train stations.
DOOH is ascending to the world’s second fastest-growing ad medium as it quickly becomes a vital component of the transitioning media ecosystem.
- 1. Hardware
- 2. Content
- 3. Smart Network
1. Hardware
If we know who is looking at our screens, we are able to adapt our content to the
audience. In addition, our tool generates reports with specific data about the audience.
Ultra HD displays
Glance detect technology
Outdoor displays
interactive/reactive displays
Geo-aware displays
High impact locations
2. Content
If we know who is looking at our screens, we are able to adapt our content to the
audience. In addition, our tool generates reports with specific data about the audience.
infotainment
We create and manage high quality content dedicated to each location, destination & client base.
Custom Content
We create bespoke content created for the venue or client base
Advertising
Free of charge template based ad creation or conversion
3. Smart Network
If we know who is looking at our screens, we are able to adapt our content to the
audience. In addition, our tool generates reports with specific data about the audience.
Geolocation
enables mooving screens to play area aware content ex: next trainstation or touristic attractions nearby
Face detection
enables spectacular possibilities such as feeding a glasses commercial to somebody wearing glasses and watching the screen No images saved, real time processing, detect not recognise
Web-feed
Temperature, traffic, special promos ex: ice cream ads on very hot days
Where is it?
Digital out-of-home advertising is unique because it intercepts active consumers with
highly targeted messages as they move through their day.
shopping centers
malls, supermarkets, retail chains & other glance media places
transport systems
buses, trains, taxis, planes
OOH
citylights, bus shelters, roadside ads, trainstations
professional
offices, medical & other small to medium offices
Why HeyTV?
benefits
true analytics
instant, precise, true analytics multiple, effective measurement systems
targeting
precise targeting thanks to sensors and efficient & exhaustive targeting based on good network locations
CPM
True Cost per Minute assesment adaptable and precise media planning and buying
creative
Impressive possibilities
How We Work
types of collaboration
Location Managers
By making the space more appealing Digital Signage is a great way
to grab consumer attention and reduce perceived waiting time.
we rent
We rent the location space for a fee and manage all operations
crosspromo
Give us a space for a display and we’ll crosspromo your AD in different non competing locations found in HeyTV network
